What Tiger Woods’ 2019 Masters Win Taught Us About E-Commerce Strategy
11:04am Eastern. Thursday April 11th, 2019 Tiger Woods steps up to the first tee at August National. Fans across the globe watching and waiting, hoping that he would win another Major Championship and a fifth green jacket. Tiger was in contention on the final day of the 2018 Open Championship at Carnoustie but fell short....
The Best Way to Spread Christmas Cheer…
Happy December, RDIA readers! We have a bit of an early holiday gift for you, inspired but the one and only, Buddy the Elf. You might consider this a teaser to an upcoming project we’re launching with all of you in mind. You’ll want to grab your go-to headphones and any necessary charging devices, because, here’s...Continue reading
USE YOUR MOBILE APP TO BOOST BUSINESS THIS HOLIDAY SEASON
Often times, when we think of holiday business, we inherently revert to foot traffic in brick and mortar stores and an influx of packages that result from those convenient online sales. But mobile apps seem to resemble a missed opportunity for brands to optimize sales and generate increased revenue. A potential shock to some of...Continue reading
HOW WILL BLACK FRIDAY EVOLVE WITH AI?
In 2018, there's two types of people when it comes to Black Friday shopping. Type one skips turnkey and those delicious mashed potatoes and bolts to the stores for long lines and abrasive bargain shoppers. Type two maximizes his/her appetite by indulging in every classic Thanksgiving dish, still leaving ample room for pumpkin pie, and...Continue reading
YOUR ECOMMERCE HOLIDAY CHECKLIST
The final months of the year often translate as a highly profitable season for businesses. In fact, research shows that in the months of November and December, eCommerce brings in 30% more revenue thanks to the hustle and bustle of the holidays. That’s nearly 1/3 as many sales. While this resembles a huge opportunity for...Continue reading
THIS IS WHY YOUR AUDIENCE ISN’T RESPONDING TO YOUR SOCIAL MEDIA EFFORTS
In this day and age, it’s no secret that social media is an essential staple to any business. It’s one of the most efficient ways to reach your target audience, it’s a channel for open dialogue and real-time communication, and it empowers brands to showcase their personality and values in such an authentic way. So...Continue reading
ARE YOU PLANNING FOR LONG TERM APP MAINTENANCE?
App maintenance is a priority that will never cease for busy businesses. Maintenance issues will continuously arise, and as such, it’s beneficial for companies to invest in long-term planning. Our friends over at The Manifest dig deep in to this topic and provide some helpful insight as to how you can improve the breadth of...Continue reading
“ALEXA, WILL YOU BE MY BEST FRIEND?”
It’s been about four years since Amazon changed the tech space by introducing the ever-popular Alexa, a smart speaker that’s evolved drastically since it hit the market in 2014. Available in over 4o countries, Alexa resembles a notable shift in how consumers interact with technology, and how they do so on a day-to-day basis. Most...Continue reading
HOW WILL TECHNOLOGY CHANGE THE WAY WE VOTE?
With Election Day in full swing, you’re either embracing your civic duty and hitting the polls or you’re bogged down in busy and awaiting the highly-anticipated results. As with any election, we’ve spent the last several months hearing politicians, celebrities, and our nation’s leaders communicate the significance and urgency behind each and every vote. If...Continue reading
MAXIMIZE YOUR MEDIA MEASUREMENT APPROACH WITH THESE 4 QUESTIONS
The following article was written by Tom Riordan, the head of advanced measurement at Adobe Advertising Cloud, and was published as sponsored content courtesy of Adweek. Do you have a framework in place to measure and optimize your ad campaigns to the metrics that matter? And is it making you smarter as a marketer over...Continue reading