Blog

Creating a Digital Playing Field Where Engagement and Loyalty Prevail. Challenge To expand upon their MVP initiative, DIRECTV wanted to implement a new strategy to promote the recently renovated platform and drive more traffic to locations that host the leading broadcaster. An imperative component of the DIRECTV ecosystem, Sports Bar Finder was previously failing to...Continue reading

Making Personalization as Custom and Unique as the Players Themselves. Challenge The King of the Swoosh, apparel brand Nike is known worldwide as one of the top-performing sports companies. NikeTeam.com is a highly-valued internal apparel resource, and Nike needed to be sure the website data imported from NikeTeam.com was properly being translated to factory ordering...Continue reading

Serving Training to Over 20,000 Restaurants Worldwide. Challenge No matter where you are in the world, chances are there’s a golden arch in sight and a McDonald’s nearby. With thousands of restaurants worldwide and locations in over 115 countries, Mickey D’s is one of the most successful food chain entities in its industry. To ensure...Continue reading

The Best Offense Is a Great Defense. Challenge When you’re a leader in your category and your market share sits at an impressive 92%, there’s an undeniable demand to keep your audience engaged as new businesses emerge within the industry. A top leader in the realm of garbage disposals, InSinkErator needed to maintain its success...Continue reading

Point-Of-Care Clinical Workflow Solutions. Challenge In the world of healthcare, accessibility and accuracy have become inherent expectations. Long gone are the days of doctors jotting pressing patient information on a traditional clipboard, and in spite of this change, ViMedicus is at the forefront with innovative solutions to simplify the transition. A digital platform that offers...Continue reading

Promoting Tradition Through New Creative Readership Incentivizes. Challenge Despite exponential shifts in the realm of news and newspapers, The Chicago Tribune has become a household essential over the last 150 years. By providing readers with up-to-date news alerts, current events, and a wealth of information, they’ve cultivated a loyal audience among an ever-evolving market. To...Continue reading

Diagnosis: Redefining the Brand and Process Makes for a Positive Check-Up. Challenge An essential tool for hospitals and health systems nationwide, Healthcare Business Insights, otherwise known as HBI, provides in-depth research and thoughtful insights that enhance the capabilities of basic core business functions. HBI’s original site lacked design expertise as it had a confusing and...Continue reading

Celebrating the Spirit of American Girl Through Education & Registration. Challenge Known for its devotion to celebrating young women around the globe, American Girl (AG) wanted to create anticipation and an unprecedented hype for its Girl of the Year launch in 2014. To see this vision through, AG needed an agency that understood the scope...Continue reading

Changing the Game Through Personalization, Engagement, and Loyalty. Challenge A quintessential leader in the home improvement category, Lowe’s wanted to give consumers a more integrated experience with the brand’s Build and Grow program. An initiative that targets children, Build and Grow hosts hand-on activities and workshops in various stores, as well as DIY projects that...Continue reading

Capturing Key Content Through Engaging and Viral User Experiences. Challenge CapturePoint is hardware agnostic and can be deployed through multiple hardware environments, including laptops, tablets, smartphones and interactive kiosks. In addition, CapturePoint can easily manage multiple teams, locations, and events simultaneously. CapturePoint servers centralize and aggregate data from all field programs and make it accessible...Continue reading