Making Personalization as Custom and Unique as the Players Themselves.
Challenge
The King of the Swoosh, apparel brand Nike is known worldwide as one of the top-performing sports companies. NikeTeam.com is a highly-valued internal apparel resource, and Nike needed to be sure the website data imported from NikeTeam.com was properly being translated to factory ordering systems. Without this accuracy, inventory numbers may be compromised.
Nike’s research showed that these changes would play a key role in reducing processing errors and improving quality levels. Furthermore, the company identified a need to update their annual catalog styles, colors, and fabrics, as well as enhance quarterly maintenance and data integrity.
Our Approach
RDI Ablaze applied its digital expertise to improve the functions of the NikeTeam.com platform. By adding new features that allowed customers to personalize colors, names, numbers, and institutions, the additions enabled increased engagement. It also allowed Nike to better facilitate the ordering and delivery of uniforms by connecting consumers with local authorized dealers.
The data-driven interactive updates helped Nike simplify its processes and streamline its capabilities for serving its audience, and ultimately the project translated as a breakthrough for Nike as it inspired a new wave of changes to the brand’s identity.
Success Results
This project equipped Nike with the tools to reimagine the most lucrative components of their brand. They were able to deliver customized 3D products in real-time, and it allowed Nike to identify new markets and create relevant tools and strategies to service them. This includes body scanners, for example, which revolutionized the way consumers shop. Additionally, the output delivered by RDI Ablaze inspired Nike to consider a long-term road map for the NikeTeam, and brought about a detailed five year plan for how to use the platform to influence digital consumer strategies in all facets of the brand.
"A win-win for everyone, from our company to the end customer. The utilization of local dealers made delivery a home run."
- NIKE TEAM