The holiday season is upon on us, and it’s time to consider how brands can leverage the seasonal hype to implement intentional branding initiatives. With the beloved and spooky spirit of Halloween in full swing, what takeaways can we gather from leading brands? And, more importantly, how can we extract inspiration from successful ideas to...Continue reading
Remember the days when you would go to Costco and parade around the massive warehouse for those tasty complementary samples? Or when a simple trip to Target to get paper towels and dish soap became a full-fledged exploration for fuzzy socks, new headphones, and irrelevant goodies from the dollar section? Since Amazon launched the notorious...Continue reading
If you pay even the slightest bit of attention to today’s top marketing trends, you know that consumers are all about personal experiences. Having a way to tangibly interactive with a brand augments customer loyalty and generates a feeling of community in a way that is truly authentic. Needless to say, the interactive marketing tactic...Continue reading
Having a website is an essential for any brand with plans to prosper in today’s economy. Websites are a necessity because they give your audience a more personal way to engage and connect with your brand. It’s a space that allows you to reinforce your mission, your identity as a brand, and the unique value...Continue reading
If your brand hosts an app, you know that app maintenance is a high priority for business owners. Convenience and ease set the tone with any audience, so your app needs to be supported by a partner that can deliver the best on all accounts. When sifting through an abundance of different options, consider these...Continue reading
Fall is in full force here in Cincinnati, Ohio, and 2019 is creeping up on the horizon. The past year has brought some innovative design trends to the forefront, and we’re reviewing some of our favorites while assessing why these trends are so impactful to consumers. First up on the docket: Responsive logos. Given the many...Continue reading
Let’s all agree on one thing. Navigating the scope of all that falls under the eCommerce strategy umbrella can be overwhelming at best. From SEO to email marketing, Adwords and social media, it’s can be daunting to know what to prioritize and where to start. Say hello to the eCommerce strategy checklist that will transcend...Continue reading
It’s out with the old and in with the new. Business owners that once made choices based on instinct or intuition are converting to a more concrete approach. Using data as a means to drive business decisions has become something of a commonality, regardless of what field you’re in. With a vast amount of numbers...Continue reading
Opinion: Are desktops dead? Some argue that the ever-evolving advancements to the modern laptop translate as hard evidence that desktops are merely a thing of the past. However, tech experts with rich knowledge and vast experience predict that the desktop is on the cusp of a comeback. Rob Enderle of ComputerWorld foresees the desktop industry...Continue reading
In 2018, feature ideation is a guiding force for any and all technological advancements. With the digital age at the forefront of everything we see and do, today’s industry experts are bringing unprecedented ideas to the table and revolutionizing our modern day mobile app experience. Research from a 2017 study shows that between mobile web,...Continue reading