USER EXPERIENCE ISN'T JUST ABOUT DESIGN

USER EXPERIENCE ISN’T JUST ABOUT DESIGN

With the ongoing advancements of the digital age, it’s safe to say this medium is eliciting change that informs the way consumers engage and interact with brands. And all things considered, it’s no surprise that user experience continues to position itself as a leading priority—but not just in way of design. As the shift presses...Continue reading

AMPLIFY THE IMPACT OF YOUR WEBSITE DESIGN

AMPLIFY THE IMPACT OF YOUR WEBSITE DESIGN

In our world today, consumers are exposed to approximately 5,000 marketing messages per day, and the reality is, if your brand is going to stand out, you’ve got to make one hell of a first impression. Simple design principles can’t compete with design executions that merge strategy and innovation for an unprecedented digital delivery. When...Continue reading

OUTSMART COMPETITORS WITH THESE EXPERIENTIAL MARKETING TACTICS

OUTSMART COMPETITORS WITH THESE EXPERIENTIAL MARKETING TACTICS

If you’ve been to our blog before, you know that experiential marketing is a full force marketing trend. Today’s consumers don’t just want to buy products, they want to buy in to brands, and experiential marketing is a key tactic for instigating and maintaining these types of connections and relationships. Not to mention this isn’t...Continue reading

7 MYTHS THAT ARE DIMINISHING YOUR SEO STRATEGY

7 MYTHS THAT ARE DIMINISHING YOUR SEO STRATEGY

SEO can be a complexed practice to understand, but it’s relevance and importance is non-negotiable. Businesses with plans to grow and thrive can’t do so without exposure to their ideal target audience, and SEO translates as a key tactic to creating these meaningful connections. Despite the power of search engine optimization, there’s unfortunately a trend...Continue reading

MAXIMIZE THE IMPACT OF YOUR QA EFFORTS

MAXIMIZE THE IMPACT OF YOUR QA EFFORTS

The task of quality assurance testing can be complexed, but even when you’re up against short release iterations, accuracy can’t be compromised or negotiated. Given the agile nature of the modern day development sphere, release criteria is a must. Not only does it elicit increased efficiency, but it serves as something of a contract that...Continue reading

THE RELATIONSHIP BETWEEN CONSUMERS AND EMOJIS

THE RELATIONSHIP BETWEEN CONSUMERS AND EMOJIS

Emojis have come a long way since the inception of the first emoticon in 1999. In honor of World Emoji Day we’re bringing you an exclusive look at the relationship between emojis and consumers. There’s an abundance of research demonstrating how the use of emojis elicits a significant spike in engagement, in addition to being...Continue reading

TOP TRAINING MISTAKES + HOW TO AVOID THEM

TOP TRAINING MISTAKES + HOW TO AVOID THEM

Training new hires can feel like a complexed task, especially given that those responsible for it have an obligation to consider the return on investment. In an effort to identify a few common setbacks that so many companies experience, we’ve cultivated a guide full of expertise on how to rethink these mistakes, and how to...Continue reading

HOW TO OPTIMIZE APPLICATION MAINTENANCE + SUPPORT

HOW TO OPTIMIZE APPLICATION MAINTENANCE + SUPPORT

We live in a world that operates at the hand of our devices, and where apps and machines rule, maintenance translates as a non-negotiable demand. Consumers want ease and convenience, which means brands need to have strategic maintenance and support protocols in place to stay ahead of any potential problems. To alleviate the workload of...Continue reading

IS YOUR ECOMMERCE STRATEGY THIS GOOD?

IS YOUR ECOMMERCE STRATEGY THIS GOOD?

If you don’t know that eCommerce is at the center of consumerism, some might argue you’ve been living under a rock. The driving force that’s completely redefined the way people shop, a distinctive and intriguing eCommerce strategy is essential. Today we’re looking at a few mentor brands that stick out from the rest for all...Continue reading

WHAT YOU'RE MISSING ABOUT WEB DESIGN

WHAT YOU’RE MISSING ABOUT WEB DESIGN

When you’re working with web design in mind, there’s a number of different objectives to consider, and implementing a multi-faceted solution that works to address various components of a goal is no small task. It’s about as easy as teaching an orangutan how to read. With the help of our friends at Smashing Magazine, we...Continue reading