Blog

When there’s a thousand apps at your very fingertips, it doesn’t take a rocket scientist to identify the ones lacking in quality. Mobile apps are now an inherent part of our every day, and a core staple of the digital age, so when you stumble across one that isn’t intuitive or doesn’t function effortlessly, it...Continue reading

Content marketing is at the forefront of everything we see and do. Whether it’s a blog post, something on our social media feed or a promotional email, for content to be effective, it must be intentionally strategic—especially because today’s target audiences are increasingly sophisticated, and more selective than ever before. If you’re going to ensure...Continue reading

Digital marketing is a no brainer tactic, but for business-to-business brands, the execution isn’t always as clear as it may be for business-to-consumer brands. While B2B brands are required to consider the way they leverage digital marketing capabilities to reach their audiences in unique ways, there’s no better time to strategize and put a solid...Continue reading

The evolution of artificial intelligence is reimagining the way businesses tackle everyday tasks, and automated marketing is no exception. Andy Betts, a seasoned marketer, industry expert, and brand consultant, explores the topic in a post brought to you by Martech Today. - Talent is a major concern for organizational leaders, given that labor costs and services...Continue reading

If you’re a B2B business, it’s likely your social media strategy looks a bit different than that of a B2C. Content creators in the B2B field have to get creative about how they market a service, which can be challenging given the highly-visual nature of social media, and the fact that audiences have become so...Continue reading

Implementing a marketing strategy is no small task. Not to mention that there’s so many different components that go in to a strategy that reaps success through and through. For those of you who may be feeling a little misguided on how to navigate the scope of a task like this, consider these tips from...Continue reading

Operating at full speed, the digital era, and the scope of its entireties, is pioneering technological advancements and new opportunities for consumers to interact with the world around them. Come as a shock? Not so much. But as social media becomes more and more of an essential to our every day, feature ideation is driving...Continue reading

No matter how you spin it, first impressions are everything. Whether you’re swiping your way through  Tinder, interviewing for your dream job, or searching for a product on a site you’ve never heard of, the initial perception of something new has profound impact of what’s to come. It’s no secret that the digital sphere has...Continue reading

For many brands in this day and age, having a mobile app is just as imperative as having a functional website. It resembles an extension of your brand that optimizes convenience, ease, and basic usability. As the art of mobile apps becomes increasingly normalized, it’s beneficial for brands to consider ways they can outperform competitors...Continue reading

The most successful eCommerce websites thrive as a result of two different factors. First and foremost, they’re thoroughly tested, and therefore the final product is bulletproof in way of glitches or potential malfunctions. Second, they demonstrate a comprehensive understanding of the psychology of the user, and consequently prioritize the experience of the user. An eCommerce...Continue reading