If you’re a B2B business, it’s likely your social media strategy looks a bit different than that of a B2C. Content creators in the B2B field have to get creative about how they market a service, which can be challenging given the highly-visual nature of social media, and the fact that audiences have become so accustomed to seeing tangible products being styled and sold through apps like Facebook, Instagram, and even Pinterest. It represents its own shift and demands creatives to tailor their content to a different type of audience, and, in most cases, that execution looks different than how you’re used to seeing other brands create appeal for their product across social media.
A few months back, Social Media Today published the infographic featured below, and it’s a great resource that compiles different strategies leading B2B brands use to inform their approach to social media. Ranging from topics like internal recruiting all the way to industry insights and corporate social responsibility, it does a great job of identifying relevant themes that B2B brands can offer to their audience. Since its all about adding value in the lives of your audience, consider how you can integrate these components in to your strategy. It’s also important to note that the featured suggestions represent strategies that have led these mentor brands to be successful, so here’s to hoping it will refine your efforts and bring about desired results.
These five themes resemble relevant opportunities to connect with your audience and reinforce your value proposition across social media. You’ll also notice that when indicating what platforms are the most effective fit, many B2B companies found that using Twitter, LinkedIn, and Facebook brought about more impactful results than some alternative platforms like Instagram and Pinterest. It’s all about utilizing resources that maximize your efforts while meeting your audience where they’re at.
What strategies have you found to be successful in the B2B realm?